Meta Driver Applicant Conversion System
Throughlined installs a complete conversion layer around a carrier's Meta driver recruiting campaigns. One system, one offer, built for one specific point in your funnel.
Throughlined is for carriers that already run Facebook or Instagram driver recruiting ads. We don't create or manage ads, and we're built for Meta applicants specifically, not Indeed, Google, or job boards. If you aren't already spending on Meta, we can't help yet.
Meta produces applicants faster than a busy recruiting team can consistently work them.
Your recruiters have other responsibilities, calls, screening, follow-up, orientation, other lead vendors. They can't sit inside Facebook, Instagram, Messenger, Meta Business Suite, lead forms, and ad comments all day waiting for the next applicant. Some applicants wait hours. Some wait days. Some never hear back at all. Throughlined plugs that specific leak, nothing more, nothing less.
One system between Meta and your recruiting team.
- Meta recruiting ad runs
- Driver clicks, comments, messages, or submits a form
- Recruiter eventually notices
- Manual response, whenever there's time
- Manual qualification, same questions asked again
- Follow-up gaps
- Applicant goes quiet
- Meta recruiting ad runs
- Applicant enters the system
- Immediate response
- Prequalification, carrier-approved questions
- Qualified applicant identified
- Recruiter alerted immediately
- Human recruiter takes over
Eight pieces, one system.
Meta Lead Capture
Connect your existing Facebook and Instagram recruiting campaigns directly to the Throughlined backend, instant lead forms, click-to-Messenger ads, incoming Messenger conversations, and relevant applicant comments.
Immediate Applicant Engagement
New applicants receive an immediate conversational response instead of waiting for a recruiter to notice them.
Prequalification
Applicants answer a short set of carrier-approved qualification questions, things like CDL status, driving experience, location, and whatever eligibility requirements your carrier sets. Every carrier determines its own approved criteria.
Qualified Applicant Routing
Qualified applicants get routed to the recruiting team immediately, with the information recruiters need already attached.
Recruiter Alerts
Recruiters receive a clear notification the moment a qualified applicant is ready, with the answers attached. The recruiter makes the call during working hours; an overnight applicant is the first call of the morning.
Follow-Up
The system keeps engaging applicants when appropriate instead of letting a paid lead disappear after one attempt.
Monthly Handoff Report
Applicants, engaged, qualified, handed off, and median response time, by month, emailed to whoever runs recruiting.
Recruiter Handoff Playbook and Quarterly Review
A short recording on working a warm handoff fast, and a quarterly review with your recruiters with the report on screen. Not software training. There's no software to learn.
Your recruiters should recruit. They shouldn't babysit Facebook.
Your recruiters don't log into Throughlined or anything else new. We operate the backend. Recruiters get a notification with the applicant's answers attached and a prompt to call, the goal being a call within five minutes during working hours. That's the whole interface. Tenstreet stays. This is not an ATS replacement.
No New CRM to Manage
The backend runs without requiring recruiters to spend their day inside another platform.
Qualified Handoffs
Recruiters receive the applicant information gathered during qualification, ready to call.
Human Takeover
Technology handles speed and repetitive qualification. Recruiters handle the conversation where human judgment matters.
Measure what happens after the lead arrives.
Cheap leads don't matter if nobody works them. Throughlined tracks the conversion path from Meta spend through applicant, engagement, qualification, and recruiter handoff, not just cost per lead.
The monthly report covers Meta spend through recruiter handoff. Hires stay attributed inside your own ATS.
Built for carriers with an applicant flow worth protecting.
Good fit
- Required: you already run Facebook or Instagram driver recruiting ads. We don't create or manage ads. We make the applicants your ads already produce turn into recruiter conversations.
- You actively recruit CDL drivers.
- You generate consistent driver inquiries through Meta.
- You have an internal recruiter or recruiting team.
- Your team struggles to respond to every Meta applicant quickly.
- You want more hiring value from the applicant spend you already have.
Poor fit
- You don't currently run Meta recruiting ads.
- Your recruiting ads are on Indeed, Google, or job boards only. Throughlined is built for Meta applicants, not those.
- You generate little or no monthly applicant volume.
- You don't have anyone available to take qualified driver calls.
- You're looking for a general staffing agency.
- You want Throughlined to replace your entire ATS.
Installed around the recruiting operation you already have.
Map
Review your Meta campaigns, current applicant flow, qualification criteria, recruiting handoff process, and baseline performance.
Build
Install the Meta connections, conversational workflows, qualification logic, routing, recruiter notifications, and tracking.
Launch
Test every applicant path end to end and train the recruiting team on working qualified handoffs.
Optimize
A monthly handoff report in your inbox and a quarterly review with your recruiters: where handoffs stall, who calls fastest, what to change.
Three steps, and you keep the findings.
Book the audit
Five fields, then pick a time on the calendar that appears. No back and forth.
We walk your applicant path
A 30-minute call. We trace what happens from the moment a driver responds to your Meta ad to the moment a recruiter is on the phone.
You get the findings in writing
Where applicants are leaking and what to change. Yours to keep whether or not we work together.