I'm Tyler Lewis. I build the part after the lead comes in.
Trucking companies pay Meta for driver applicants, then lose them in the hours before anyone responds. Throughlined answers and screens every applicant the moment they respond, at any hour, and hands qualified drivers to a recruiter ready to call.
A carrier I work with, about 300 trucks, hopper and dry van, was already paying Meta for driver applicants. We didn't touch their ads or their spend. We changed what happened in the minutes after a driver responded. Facebook hires went from one in July to eleven in September, and their recruiters never had to learn a new tool. The numbers are here.
That's the work: the response layer for when a paid lead shows up and someone has to answer before the moment passes. I've built it before in other industries. Before Throughlined I built the internal platform a 200-agent real estate brokerage runs on, and two software products around the same job. Same problem, different shirt. Somebody paid to create a moment. A person raised their hand. The business had a few minutes to respond.
Trucking recruiting is where I've seen that problem cost the most. The Meta spend is real. The applicant volume is real. The recruiting team is already stretched across calls, orientation, and other vendors' leads. A driver who fills out a form at 9 pm is not waiting for Monday.
Throughlined works with a small number of carriers at a time and installs directly into the recruiting operation that already exists. We're not trying to replace Tenstreet, your ATS, or your recruiters. We make sure every applicant your Meta budget produces gets an answer, a screen, and a recruiter's call.
We build the system. Your recruiters own the standard.
Systems
Throughlined builds the infrastructure that captures, engages, qualifies, routes, and measures applicant flow, the backend that connects a Meta ad to a recruiter's phone.
Recruiting judgment
Qualification questions, call standards, and what counts as a good applicant come from your carrier's recruiting leadership, not from us. The system enforces your standard. It doesn't invent one.