Stop paying for driver applicants your recruiters never reach.
We help trucking companies work every driver applicant their Meta ads produce, so the recruiting budget turns into recruiter conversations instead of unanswered leads.
A 300-truck carrier ran the same Meta ads at the same daily spend and went from one Facebook hire in July to eleven in September. See the numbers
I'm Tyler Lewis. I build the part after a driver responds. More about Tyler
You paid Meta to create the opportunity. Slow follow-up shouldn't be the reason you lose it.
Your recruiters are on the phone, in orientation, and working three other vendors' leads.
A driver fills out your Meta form at 9 pm and hears nothing until someone notices in the morning.
Every hour of that silence is a paid applicant walking to the next carrier.
One system between Meta and your recruiting team.
- Meta recruiting ad runs
- Driver clicks, comments, messages, or submits a form
- Recruiter eventually notices
- Manual response, whenever there's time
- Manual qualification, same questions asked again
- Follow-up gaps
- Applicant goes quiet
- Meta recruiting ad runs
- Applicant enters the system
- Immediate response
- Prequalification, carrier-approved questions
- Qualified applicant identified
- Recruiter alerted immediately
- Human recruiter takes over
Same ads. Same recruiting team. A different process in between.
Without Throughlined
- Recruiters monitor Meta manually.
- Response depends on who's available.
- The same questions get asked repeatedly.
- Qualified and unqualified inquiries arrive together.
- Follow-up consistency varies by day.
- Management has weak visibility into response performance.
With Throughlined
- Every Meta applicant enters one process.
- Initial engagement happens immediately.
- Qualification happens before recruiter handoff.
- Qualified applicants receive priority.
- Recruiters focus on conversations that need a human.
- Response performance becomes measurable.
Your recruiters should recruit. They shouldn't babysit Facebook.
Throughlined doesn't ask your recruiting team to learn another CRM. The backend runs outside their daily workflow. Recruiters receive qualified applicant handoffs and take action, the technology stays invisible.
No New CRM to Manage
The backend runs without requiring recruiters to spend their day inside another platform.
Qualified Handoffs
Recruiters receive the applicant information gathered during qualification, ready to call.
Human Takeover
Technology handles speed and repetitive qualification. Recruiters handle the conversation where human judgment matters.
On their phone, the moment a qualified driver is ready. The goal is a call within five minutes during working hours.
To your carrier's own questions, already attached. They never ask something the driver already answered.
That's the whole interface. No login. No dashboard. Nothing new to learn.
Keep Tenstreet. Keep your recruiters. Keep your existing recruiting stack. Throughlined focuses on one point in the funnel: what happens to a driver applicant in the minutes after they respond to a Meta recruiting ad.
One system, installed once, run for you.
- Setup and connection to your existing Meta campaigns: lead forms, click-to-Messenger, Messenger and Instagram conversations, ad comments.
- An immediate response to every applicant and your carrier's own qualification questions, at any hour.
- Qualified handoffs with the answers attached, delivered to your recruiters as a notification. The goal is a call within five minutes during working hours.
- Follow-up for applicants who go quiet.
- The recruiter handoff playbook: a short recording on working a warm handoff fast. Not software training. There's no software to learn.
- A monthly handoff report by email: applicants, engaged, qualified, handed off, median response time.
- A quarterly review with your recruiters, report on screen.
Setup is $4,000, due when you sign. $8,000 a month from the day it goes live. Ninety-day minimum, then month to month. The audit is free either way.
Setup is the same work regardless of fleet size, so it's the same price. The monthly fee starts the day your system goes live, not the day you sign.
Three steps. You know what you're getting before you click.
Book the audit
Five fields, then pick a time on the calendar that appears. No back and forth.
We walk your applicant path
A 30-minute call. We trace what happens from the moment a driver responds to your Meta ad to the moment a recruiter is on the phone.
You get the findings in writing
Where applicants are leaking and what to change. Yours to keep whether or not we work together.
Nobody on your team stopped caring. They ran out of hours.
I'm Tyler Lewis. I build the part after a driver responds: the immediate answer, the screen, and the handoff that lands on a recruiter's phone with the answers attached. Your recruiters keep recruiting. The system does the part that was falling through the cracks at 9 pm.
About 300 trucks, hopper and dry van. Same Meta campaigns, same daily spend, no new creative, and the recruiters got no new tool. Facebook hires went from one in July to four in August to eleven in September, and Facebook became their top source of seated drivers.
Read the case studyBuilt for carriers with an applicant flow worth protecting.
Good fit
- Required: you already run Facebook or Instagram driver recruiting ads. We don't create or manage ads. We make the applicants your ads already produce turn into recruiter conversations.
- You actively recruit CDL drivers.
- You generate consistent driver inquiries through Meta.
- You have an internal recruiter or recruiting team.
- Your team struggles to respond to every Meta applicant quickly.
- You want more hiring value from the applicant spend you already have.
Poor fit
- You don't currently run Meta recruiting ads.
- Your recruiting ads are on Indeed, Google, or job boards only. Throughlined is built for Meta applicants, not those.
- You generate little or no monthly applicant volume.
- You don't have anyone available to take qualified driver calls.
- You're looking for a general staffing agency.
- You want Throughlined to replace your entire ATS.
What Throughlined is, in five paragraphs.
Who it's for. Trucking companies that already run Facebook or Instagram driver recruiting ads, get steady applicant volume from them, and have at least one recruiter who can take a call when a qualified driver is ready. If you don't run Meta ads yet, this isn't the place to start.
What gets installed. A conversion layer connected to your existing campaigns. Lead forms, click-to-Messenger ads, Messenger and Instagram conversations, and ad comments all feed one process. Each applicant gets an immediate response, answers a short set of qualification questions your recruiting leadership approves, and is routed to a recruiter with those answers attached. The automated reply and the screen happen at any hour. The recruiter's call happens during the recruiter's working hours, so a 2 am applicant is answered and screened at 2 am and called first thing in the morning. Applicants who go quiet get followed up. Everything is tracked from spend to handoff.The full list of eight pieces is on the How It Works page.
What your team has to change. Almost nothing. Recruiters don't log in to anything new. They get an alert that says a qualified driver is ready, with the applicant's answers, and they call. Your ATS stays. Tenstreet stays. Your other lead vendors stay.
What it costs. Setup is $4,000, due when you sign. $8,000 a month from the day it goes live. Ninety-day minimum, then month to month. The audit is free either way. Setup is the same work regardless of fleet size, so it's the same price. The monthly fee starts at go-live, not at signing, because how fast setup goes depends on how fast your team hands over access.
What you'll be able to see. A monthly report by email: applicants, engaged, qualified, handed off, and median response time. Hires stay attributed inside your own ATS, the way they are now. We work with a small number of carriers at a time.
You're already paying for the applicants. Let's make sure they get worked.
A 30-minute call. We trace your Meta applicant path from ad to recruiter and put the findings in writing.