DTC Skincare Brand
3.1x
blended ROAS, from 0.9x
-34%
cost per acquisition
The challenge
Rising CPMs had pushed blended ROAS below breakeven after a summer of scaling too fast on too few creative angles.
The approach
Rebuilt the campaign structure around three audience tiers, stood up a weekly creative test queue, and rebuilt the checkout landing page to match each ad's specific promise.