B2B SaaS — Onboarding Tool
412
qualified demos in 90 days
$68
cost per qualified lead
The challenge
Strong product, but Meta had never been more than a minor channel next to paid search — leadership wasn't convinced it could work for a considered B2B sale.
The approach
Built a lead-gen funnel around a founder-voiced creative series and a gated benchmark report, with a landing page built specifically to qualify before the sales call, not just capture an email.